The campaign behind Salita Sports, cycling apparel for riders who take the long way on purpose.
Salita Sports is a cycling apparel brand. This commercial was produced to launch their summer catalogue and position Salita as a brand built for dedicated road and gravel riders. The concept follows a rider who takes the long way on purpose to reach unvisited places, in the comfort of Salita's apparel. Delivered for Meta Ads campaign.
Salita Sports is a cycling apparel brand. This commercial was produced to launch their summer catalogue and position Salita as a brand built for dedicated road and gravel riders. The concept follows a rider who takes the long way on purpose to reach unvisited places, in the comfort of Salita's apparel. Delivered for Meta Ads campaign.
Salita Sports is a cycling apparel brand. This commercial was produced to launch their summer catalogue and position Salita as a brand built for dedicated road and gravel riders. The concept follows a rider who takes the long way on purpose to reach unvisited places, in the comfort of Salita's apparel. Delivered for Meta Ads campaign.
DELIVERABLE
Commercial Ad, Social Cuts, Photography Set
Commercial Ad, Social Cuts, Photography Set
SCOPE
Creative Direction, Production, Post-Production
Creative Direction, Production, Post-Production
LOCATION
Gold Coast, QLD
Gold Coast, QLD
DELIVERABLE
Commercial Ad, Social Cuts, Photography Set
SCOPE
Creative Direction, Production, Post-Production
LOCATION
Gold Coast, QLD
PHOTOGRAPHY
a curated selection of our best stills
