Chasing speed on the Merida REACTO, from sunrise to sunset.
Merida is a global cycling brand. This commercial was produced to launch the REACTO road bike and showcase its new features. The concept shows a professional cyclist riding the bike across open country roads at full speed, paired with studio detail shots that showcase the product.
Merida is a global cycling brand. This commercial was produced to launch the REACTO road bike and showcase its new features. The concept shows a professional cyclist riding the bike across open country roads at full speed, paired with studio detail shots that showcase the product.
Merida is a global cycling brand. This commercial was produced to launch the REACTO road bike and showcase its new features. The concept shows a professional cyclist riding the bike across open country roads at full speed, paired with studio detail shots that showcase the product.
DELIVERABLE
Commercial Ad, Photography Set
Commercial Ad, Photography Set
SCOPE
Creative Direction, Production, Post-Production
Creative Direction, Production, Post-Production
LOCATION
Gold Coast, QLD
Gold Coast, QLD
DELIVERABLE
Commercial Ad, Photography Set
SCOPE
Creative Direction, Production, Post-Production
LOCATION
Gold Coast, QLD
PHOTOGRAPHY
a curated selection of our best stills
